Builder prompt
Create a dated execution plan for "Grammarly for lawsuits". Keep the first milestone tied to Run a landing page for 'attorney-quality demand letters, citation-verified, $25' targeting small-business owners with unpaid invoices via search ads on 'how to collect unpaid invoice / demand letter' keywords; measure email signups and pre-orders, then hand-fulfill the first 20 letters manually (concierge MVP) to confirm willingness to pay and intake feasibility before building automation.. Use these bottlenecks: Unauthorized practice of law (UPL) exposure: drafting filings and flagging legal sufficiency can be construed as legal advice, creating bar-regulatory and liability risk that varies by state.; Citation hallucination / accuracy liability: a single fabricated citation can get a user sanctioned, so the verification layer must be near-perfect or the product actively harms its buyer and reputation.; Incumbents and free public tools: court self-help portals, Prosei AI, and broad assistants like CoCounsel/Clio compete, and courts themselves are launching free guided chatbots (e.g. NDNY 'Pro Se Pal').; Low/episodic purchase frequency for individual litigants makes CAC payback hard; most users have one dispute and churn, pushing the model toward SMB/legal-aid recurring buyers.; A broad AI assistant can flatten differentiation unless the wedge is painfully specific.; The first release can become a generic dashboard if the job is not named tightly.; Needs real buyer access, not only desk research.. Use these accelerators: Can talk to the buyer before writing much code.; Can ship a narrow first-win demo quickly.; Can use local-first research artifacts to keep validation moving without a large team.; Use specificity as the wedge: one buyer, one workflow, one measurable result.; Show proof earlier than broad competitors with before-and-after examples and small pilot data.; Keep implementation lighter than incumbent suites or generic AI assistants.; Concierge review or paid template. Link the output to the Idea Builder prompt and do not expand beyond the first validated workflow.