# Execution Scorecard: Pre-migration risk scan for businesses switching platforms

Score: 66/100

Tier: Needs focused validation

Pre-migration risk scan for businesses switching platforms scores 66/100 for execution readiness. The recommended next step is Recruit 8-12 Shopify Plus / BigCommerce migration agencies and offer to run a manual concierge risk scan on a live client store for free; measure whether they would pay per-scan and whether they actually fold the resulting risk report into their project scoping or sales deck, treating signed paid pilots as the success signal.

## Bottlenecks
- Incumbents are strong: Screaming Frog and Sitebulb already cover the SEO/redirect-mapping crawl side cheaply, so the wedge must be the integration/data/app-stack risk layer plus a quantified score and agency workflow, not generic crawling.
- Source-platform access is fragmented (many carts, custom admins, gated APIs), so building reliable connectors and read access without breaking the live store is non-trivial engineering and support overhead.
- It may be perceived as a one-time-per-customer purchase with weak retention, making the agency/partner channel essential for repeatable revenue rather than relying on individual merchants.
- A broad AI assistant can flatten differentiation unless the wedge is painfully specific.
- The first release can become a generic dashboard if the job is not named tightly.
- Needs real buyer access, not only desk research.
- Needs proof of budget or repeated urgency.

## Accelerators
- Can talk to the buyer before writing much code.
- Can ship a narrow first-win demo quickly.
- Can use local-first research artifacts to keep validation moving without a large team.
- Use specificity as the wedge: one buyer, one workflow, one measurable result.
- Show proof earlier than broad competitors with before-and-after examples and small pilot data.
- Keep implementation lighter than incumbent suites or generic AI assistants.
- Concierge review or paid template

## Dated Launch Plan
- **2026-06-28 / Frame the wedge**: Write the one-sentence promise and test it in the strongest channel. Proof: Recruit 8-12 Shopify Plus / BigCommerce migration agencies and offer to run a manual concierge risk scan on a live client store for free; measure whether they would pay per-scan and whether they actually fold the resulting risk report into their project scoping or sales deck, treating signed paid pilots as the success signal.
- **2026-07-01 / Interview 10 people who match the buyer persona.**: Create the lead magnet and use it to recruit interviews. Proof: Problem resonance: 5+ calls or 10+ detailed replies.
- **2026-07-05 / Ship a clickable demo or concierge workflow that produces the first useful artifact.**: Build the smallest demo that proves the first win. Proof: Activation: 25% of demo visitors complete the first-win path.
- **2026-07-12 / Run one paid pilot or collect explicit pricing objections before automating the rest.**: Delete any report section that feels generic before building. Proof: Commercial pull: 3 paid pilots, LOIs, or concrete procurement next steps.
- **2026-07-19 / Promote to a deeper build plan only after the wedge survives validation.**: Run the lead magnet and first-win demo tests. Proof: Fewer than five qualified buyers agree to discuss the workflow after targeted outreach.
- **2026-07-28 / Execution checkpoint 6**: Promote to deeper implementation only once the wedge survives interviews or paid-pilot outreach. Proof: Promote to a deeper build plan only after the wedge survives validation.

## Builder Prompt
Create a dated execution plan for "Pre-migration risk scan for businesses switching platforms". Keep the first milestone tied to Recruit 8-12 Shopify Plus / BigCommerce migration agencies and offer to run a manual concierge risk scan on a live client store for free; measure whether they would pay per-scan and whether they actually fold the resulting risk report into their project scoping or sales deck, treating signed paid pilots as the success signal.. Use these bottlenecks: Incumbents are strong: Screaming Frog and Sitebulb already cover the SEO/redirect-mapping crawl side cheaply, so the wedge must be the integration/data/app-stack risk layer plus a quantified score and agency workflow, not generic crawling.; Source-platform access is fragmented (many carts, custom admins, gated APIs), so building reliable connectors and read access without breaking the live store is non-trivial engineering and support overhead.; It may be perceived as a one-time-per-customer purchase with weak retention, making the agency/partner channel essential for repeatable revenue rather than relying on individual merchants.; A broad AI assistant can flatten differentiation unless the wedge is painfully specific.; The first release can become a generic dashboard if the job is not named tightly.; Needs real buyer access, not only desk research.; Needs proof of budget or repeated urgency.. Use these accelerators: Can talk to the buyer before writing much code.; Can ship a narrow first-win demo quickly.; Can use local-first research artifacts to keep validation moving without a large team.; Use specificity as the wedge: one buyer, one workflow, one measurable result.; Show proof earlier than broad competitors with before-and-after examples and small pilot data.; Keep implementation lighter than incumbent suites or generic AI assistants.; Concierge review or paid template. Link the output to the Idea Builder prompt and do not expand beyond the first validated workflow.