# Execution Scorecard: Death certificate chaser for funeral directors

Score: 58/100

Tier: Needs focused validation

Death certificate chaser for funeral directors scores 58/100 for execution readiness. The recommended next step is Run with five funeral homes in Michigan or Virginia for 60 days, logging hours from death to medical certification and staff minutes spent chasing, and compare against each home's prior 60 days.

## Bottlenecks
- Most state EDRS platforms offer no public API, so status may need manual entry or integrations that states may not permit.
- Funeral home case-management platforms can add certifier reminders; at least one vendor (Deelo) already advertises physician follow-up reminders.
- Where states enforce electronic certification deadlines effectively, the delay and the pain may shrink.
- A broad AI assistant can flatten differentiation unless the wedge is painfully specific.
- The first release can become a generic dashboard if the job is not named tightly.
- Needs real buyer access, not only desk research.
- Needs proof of budget or repeated urgency.

## Accelerators
- Can talk to the buyer before writing much code.
- Can ship a narrow first-win demo quickly.
- Can use local-first research artifacts to keep validation moving without a large team.
- Use specificity as the wedge: one buyer, one workflow, one measurable result.
- Show proof earlier than broad competitors with before-and-after examples and small pilot data.
- Keep implementation lighter than incumbent suites or generic AI assistants.
- Concierge review or paid template

## Dated Launch Plan
- **2026-11-07 / Frame the wedge**: Write the one-sentence promise and test it in the strongest channel. Proof: Run with five funeral homes in Michigan or Virginia for 60 days, logging hours from death to medical certification and staff minutes spent chasing, and compare against each home's prior 60 days.
- **2026-11-10 / Interview 10 people who match the buyer persona.**: Create the lead magnet and use it to recruit interviews. Proof: Problem resonance: 5+ calls or 10+ detailed replies.
- **2026-11-14 / Ship a clickable demo or concierge workflow that produces the first useful artifact.**: Build the smallest demo that proves the first win. Proof: Activation: 25% of demo visitors complete the first-win path.
- **2026-11-21 / Run one paid pilot or collect explicit pricing objections before automating the rest.**: Delete any report section that feels generic before building. Proof: Commercial pull: 3 paid pilots, LOIs, or concrete procurement next steps.
- **2026-11-28 / Promote to a deeper build plan only after the wedge survives validation.**: Run the lead magnet and first-win demo tests. Proof: Fewer than five qualified buyers agree to discuss the workflow after targeted outreach.
- **2026-12-07 / Execution checkpoint 6**: Promote to deeper implementation only once the wedge survives interviews or paid-pilot outreach. Proof: Promote to a deeper build plan only after the wedge survives validation.

## Builder Prompt
Create a dated execution plan for "Death certificate chaser for funeral directors". Keep the first milestone tied to Run with five funeral homes in Michigan or Virginia for 60 days, logging hours from death to medical certification and staff minutes spent chasing, and compare against each home's prior 60 days.. Use these bottlenecks: Most state EDRS platforms offer no public API, so status may need manual entry or integrations that states may not permit.; Funeral home case-management platforms can add certifier reminders; at least one vendor (Deelo) already advertises physician follow-up reminders.; Where states enforce electronic certification deadlines effectively, the delay and the pain may shrink.; A broad AI assistant can flatten differentiation unless the wedge is painfully specific.; The first release can become a generic dashboard if the job is not named tightly.; Needs real buyer access, not only desk research.; Needs proof of budget or repeated urgency.. Use these accelerators: Can talk to the buyer before writing much code.; Can ship a narrow first-win demo quickly.; Can use local-first research artifacts to keep validation moving without a large team.; Use specificity as the wedge: one buyer, one workflow, one measurable result.; Show proof earlier than broad competitors with before-and-after examples and small pilot data.; Keep implementation lighter than incumbent suites or generic AI assistants.; Concierge review or paid template. Link the output to the Idea Builder prompt and do not expand beyond the first validated workflow.