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VERSION:2.0
PRODID:-//IdeaNavigator AI//Execution Plan//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IdeaNavigator: Death certificate chaser for funeral directors
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-1@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261107
DTEND;VALUE=DATE:20261108
SUMMARY:Frame the wedge
DESCRIPTION:Write the one-sentence promise and test it in the strongest cha
 nnel.\n\nProof: Run with five funeral homes in Michigan or Virginia for 60
  days\, logging hours from death to medical certification and staff minute
 s spent chasing\, and compare against each home's prior 60 days.\nOpen bui
 lder: https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certifi
 cate-chaser\nReport: https://ideanavigatorai.com/ideas/funeral-death-certi
 ficate-chaser/\nNote: Plan dates are anchored to the report publish date (
 2026-11-07)\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:Validation test due soon: Run with five funeral homes in Michig
 an or Virginia for 60 days\, logging hours from death to medical certifica
 tion and staff minutes spent chasing\, and compare against each home's pri
 or 60 days.
TRIGGER:-P7D
END:VALARM
END:VEVENT
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-2@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261110
DTEND;VALUE=DATE:20261111
SUMMARY:Interview 10 people who match the buyer persona.
DESCRIPTION:Create the lead magnet and use it to recruit interviews.\n\nPro
 of: Problem resonance: 5+ calls or 10+ detailed replies.\nOpen builder: ht
 tps://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificate-cha
 ser\nReport: https://ideanavigatorai.com/ideas/funeral-death-certificate-c
 haser/\nNote: Plan dates are anchored to the report publish date (2026-11-
 07)\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
END:VEVENT
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-3@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261114
DTEND;VALUE=DATE:20261115
SUMMARY:Ship a clickable demo or concierge workflow that produces the first
  useful artifact.
DESCRIPTION:Build the smallest demo that proves the first win.\n\nProof: Ac
 tivation: 25% of demo visitors complete the first-win path.\nOpen builder:
  https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificate-
 chaser\nReport: https://ideanavigatorai.com/ideas/funeral-death-certificat
 e-chaser/\nNote: Plan dates are anchored to the report publish date (2026-
 11-07)\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
END:VEVENT
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-4@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261121
DTEND;VALUE=DATE:20261122
SUMMARY:Run one paid pilot or collect explicit pricing objections before au
 tomating the rest.
DESCRIPTION:Delete any report section that feels generic before building.\n
 \nProof: Commercial pull: 3 paid pilots\, LOIs\, or concrete procurement n
 ext steps.\nOpen builder: https://ideanavigatorai.com/idea-builder/?idea=f
 uneral-death-certificate-chaser\nReport: https://ideanavigatorai.com/ideas
 /funeral-death-certificate-chaser/\nNote: Plan dates are anchored to the r
 eport publish date (2026-11-07)\; shift them to your real start date when 
 importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
END:VEVENT
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-5@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261128
DTEND;VALUE=DATE:20261129
SUMMARY:Promote to a deeper build plan only after the wedge survives valida
 tion.
DESCRIPTION:Run the lead magnet and first-win demo tests.\n\nProof: Fewer t
 han five qualified buyers agree to discuss the workflow after targeted out
 reach.\nOpen builder: https://ideanavigatorai.com/idea-builder/?idea=funer
 al-death-certificate-chaser\nReport: https://ideanavigatorai.com/ideas/fun
 eral-death-certificate-chaser/\nNote: Plan dates are anchored to the repor
 t publish date (2026-11-07)\; shift them to your real start date when impo
 rting.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
END:VEVENT
BEGIN:VEVENT
UID:funeral-death-certificate-chaser-6@ideanavigatorai.com
DTSTAMP:20261107T080000Z
DTSTART;VALUE=DATE:20261207
DTEND;VALUE=DATE:20261208
SUMMARY:Execution checkpoint 6
DESCRIPTION:Promote to deeper implementation only once the wedge survives i
 nterviews or paid-pilot outreach.\n\nProof: Promote to a deeper build plan
  only after the wedge survives validation.\nOpen builder: https://ideanavi
 gatorai.com/idea-builder/?idea=funeral-death-certificate-chaser\nReport: h
 ttps://ideanavigatorai.com/ideas/funeral-death-certificate-chaser/\nNote: 
 Plan dates are anchored to the report publish date (2026-11-07)\; shift th
 em to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=funeral-death-certificat
 e-chaser
END:VEVENT
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