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PRODID:-//IdeaNavigator AI//Execution Plan//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IdeaNavigator: Empty trust tracker
BEGIN:VEVENT
UID:empty-trust-tracker-1@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260711
DTEND;VALUE=DATE:20260712
SUMMARY:Frame the wedge
DESCRIPTION:Write the one-sentence promise and test it in the strongest cha
 nnel.\n\nProof: Recruit 8-12 solo and small estate-planning firms to track
  funding status for a sample of their existing trust clients for 60 days\,
  measuring how many previously-signed trusts they discover are partially o
 r fully unfunded and whether attorneys will pay a monthly fee to keep the 
 tracker after the pilot.\nOpen builder: https://ideanavigatorai.com/idea-b
 uilder/?idea=empty-trust-tracker\nReport: https://ideanavigatorai.com/idea
 s/empty-trust-tracker/\nNote: Plan dates are anchored to the report publis
 h date (2026-07-11)\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
BEGIN:VALARM
ACTION:DISPLAY
DESCRIPTION:Validation test due soon: Recruit 8-12 solo and small estate-pl
 anning firms to track funding status for a sample of their existing trust 
 clients for 60 days\, measuring how many previously-signed trusts they dis
 cover are partially or fully unfunded and whether attorneys will pay a mon
 thly fee to keep the tracker after the pilot.
TRIGGER:-P7D
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BEGIN:VEVENT
UID:empty-trust-tracker-2@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260714
DTEND;VALUE=DATE:20260715
SUMMARY:Interview 10 people who match the buyer persona.
DESCRIPTION:Create the lead magnet and use it to recruit interviews.\n\nPro
 of: Problem resonance: 5+ calls or 10+ detailed replies.\nOpen builder: ht
 tps://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker\nReport: 
 https://ideanavigatorai.com/ideas/empty-trust-tracker/\nNote: Plan dates a
 re anchored to the report publish date (2026-07-11)\; shift them to your r
 eal start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
END:VEVENT
BEGIN:VEVENT
UID:empty-trust-tracker-3@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260718
DTEND;VALUE=DATE:20260719
SUMMARY:Ship a clickable demo or concierge workflow that produces the first
  useful artifact.
DESCRIPTION:Build the smallest demo that proves the first win.\n\nProof: Ac
 tivation: 25% of demo visitors complete the first-win path.\nOpen builder:
  https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker\nRepor
 t: https://ideanavigatorai.com/ideas/empty-trust-tracker/\nNote: Plan date
 s are anchored to the report publish date (2026-07-11)\; shift them to you
 r real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
END:VEVENT
BEGIN:VEVENT
UID:empty-trust-tracker-4@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260725
DTEND;VALUE=DATE:20260726
SUMMARY:Run one paid pilot or collect explicit pricing objections before au
 tomating the rest.
DESCRIPTION:Delete any report section that feels generic before building.\n
 \nProof: Commercial pull: 3 paid pilots\, LOIs\, or concrete procurement n
 ext steps.\nOpen builder: https://ideanavigatorai.com/idea-builder/?idea=e
 mpty-trust-tracker\nReport: https://ideanavigatorai.com/ideas/empty-trust-
 tracker/\nNote: Plan dates are anchored to the report publish date (2026-0
 7-11)\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
END:VEVENT
BEGIN:VEVENT
UID:empty-trust-tracker-5@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260801
DTEND;VALUE=DATE:20260802
SUMMARY:Promote to a deeper build plan only after the wedge survives valida
 tion.
DESCRIPTION:Run the lead magnet and first-win demo tests.\n\nProof: Fewer t
 han five qualified buyers agree to discuss the workflow after targeted out
 reach.\nOpen builder: https://ideanavigatorai.com/idea-builder/?idea=empty
 -trust-tracker\nReport: https://ideanavigatorai.com/ideas/empty-trust-trac
 ker/\nNote: Plan dates are anchored to the report publish date (2026-07-11
 )\; shift them to your real start date when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
END:VEVENT
BEGIN:VEVENT
UID:empty-trust-tracker-6@ideanavigatorai.com
DTSTAMP:20260711T080000Z
DTSTART;VALUE=DATE:20260810
DTEND;VALUE=DATE:20260811
SUMMARY:Execution checkpoint 6
DESCRIPTION:Promote to deeper implementation only once the wedge survives i
 nterviews or paid-pilot outreach.\n\nProof: Promote to a deeper build plan
  only after the wedge survives validation.\nOpen builder: https://ideanavi
 gatorai.com/idea-builder/?idea=empty-trust-tracker\nReport: https://ideana
 vigatorai.com/ideas/empty-trust-tracker/\nNote: Plan dates are anchored to
  the report publish date (2026-07-11)\; shift them to your real start date
  when importing.
URL:https://ideanavigatorai.com/idea-builder/?idea=empty-trust-tracker
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